Let's face it, technology is reshaping all aspects of our every day lives and (almost) everything & everyone are inter-connected.
MOBILE IS THE WORD
More than 3 billion people around the world accessing the internet on a daily basis & more than 1.5 billion using a mobile device.
From the dawn of mankind to the present day, it has never been easier to spread a message across such huge audiences & at a very short time.
TOO MUCH NOISE
However, at the same time it's never been more difficult to get the message heard.
It's a paradox, but it's only reasonable considering how many entities are trying to promote themselves, with end-users trying to "cut through the noise" and focus on what matters the most.
Gone are the days when customers were trying hard to reach a product/service. With so many options out there end-users are carefully evaluating where & how they are spending their budget.
From a business perspective, realizing what needs to be done is fundamental but not enough.
Execution is critical, so is consistency but most importantly the right strategy needs to be prepared. Why & for whom are two of the most significant questions that need to be addressed.
Light your fire