In its eighth year, The Meetings Show has become the premier event for the UK inbound and outbound meeting industry and is a must-attend event for anyone looking to get inspired, learn about the latest innovations and take advantage of the unrivalled networking opportunities on offer.

Whether you’re looking to streamline your event planning process, immerse yourself in the events, meetings and incentives community and gain professional and personal development – the Meetings Show has got you covered!

The Meetings Show is the premier UK event connecting meeting & event planners with the most desirable destinations, hotels, venues, conference centres, DMCs and technology providers at an easily accessible central London location.

Since its launch in 2012, The Meetings Show has become a must-attend exhibition for event, meeting, conference and incentive planners from the UK and Europe. 

Exhibit and put your company in front of thousands of key MICE buyers, 79% of whom attend in order to source new suppliers for their upcoming events.

Buyers originate from sectors including corporate meeting and association planners; venue finding, event management and marketing agencies; company executives; executive assistants; the not-for-profit and public sectors.

What is a PRE-QUALIFIED Buyer?

The pre-qualified buyer programme allows to operate The Meetings Show in a safe and secure way for 2020. It will allow to monitor the number of people who wish to attend the event in person and manage crowd flow onsite. For those unable to attend the event due to travel restrictions or who are concerned about social distancing, a virtual platform has been introduced allowing buyers to attend and experience the event without having to travel.

New for 2020 The Meetings Show will be running a hybrid event with both a live and a virtual show running in tandem.

Due to the ongoing situation with COVID -19 in the UK and globally, and the various restrictions in place on public gatherings, The Meetings Show has had to amend how it offers and runs its traditional hosted buyer programme.

There will be some notable absences from the buyer programme this year. Due to social distancing measures, The Meetings Show will not be running the pre-show conference, the hosted buyer welcome reception or the post-show fam trips in 2020.

These are popular elements of the buyer experience, but The Meetings Show is working hard to put together a fantastic education programme, streamed live and on-demand and have invested in new technology platforms that will still allow buyers to network and build valuable connections in a safe and secure manner.

For 2020 only qualified buyers, registered exhibitors, speakers and press will be able to attend the event live. At present any visiting suppliers may only attend virtually but this may be reviewed closer to the event.


If accepted on to the programme you will receive the following benefits:


Due to the covid19 situation, no fam trips/post event tours will be held during The Meetings Show 2020.

Hosted Buyer Qualification Criteria

Size and frequency of events organised

Annual events budget

Level of purchasing / decision making authority

Locations of events organised

If applying with a colleague, do you have different areas of responsibility?


We will be welcoming up to 50 hosted buyers.

Click on the personalised link below to begin your application. Please take the time to fill in the application form carefully. Your registration will then be validated by external qualifiers and the organisers.


Frequently asked questions

There is no charge as all costs are covered by the host destination and The Meetings Show .

  • Travel insurance
  • Personal transfers outside of the official schedule and show dates
  • All food and beverage expenses
  • Hotel and flight upgrades
  • Additional hotel nights and hotel extras (e.g. room service, mini bar)
  • Travel changes or additional costs incurred for travelling outside of scheduled rotation
  • Personal expenses

There will be an opportunity during your hosted buyer application form to indicate your interest in one of the post -event tours.

All tours depart after The Meetings Show closes on Thursday afternoon and run until Saturday or Sunday.

The Meetings Show runs between 3-5 fam trips each year, however hosted buyers may only apply for 1 tour.

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