ACE OF M.I.C.E. 2020

The congress-meetings & events powerhouse returns for it’s 7th edition!

The world’s third largest MICE exhibition, ACE of M.I.C.E. Exhibition by Turkish Airlines will take place on January 22-24, 2020 for the seventh time at Istanbul Congress Center – ICC on a 6.246 sqm net stant area, hosting

550 national hosted buyers and 254 international hosted buyers from 41 countries, around 5.700 B2B appointments, 220 national and international exhibitors, 15.000+ national and international visitors.

ACE of M.I.C.E. Exhibition by Turkish Airlines is being organized since 2014 and with its global communication campaign aims to increase the perception and awareness of Turkish MICE industry globally. The exhibition’s professional hosted buyer program aims to gain new clients and markets. “AMEzing Party” which has become a ritual of the exhibition aims to provide togetherness and motivation within the industry.

Exhibition’s conference program and seminars have the goal of raising the bar. ACE of M.I.C.E. Awards Ceremony also aims to guide the sustainable growth of congress, meeting and event operations and to create a will of achieving perfection for industry companies. This is the one and only Oscar-like award ceremony organization of the sector and it has the goal of increasing awareness on Turkey MICE sector globally.

“Production Talks” which will take place for 2 days (22-23 January 2020), will host world famous names from the production world.
The creative director of Rio Olympics, the chief choreographer of London Olympics, production designer of BMW 100 Years project, production director of Eurovision and more names will be welcomed on the stage in order to share the details of the event production and to inspire the audience with their experiences.


Through the International Hosted Buyer Program of ACE of M.I.C.E. participants will be able to meet with MICE industry buyers from 41 countries on a perfectly designed B2B online appointment system.

ACE of M.I.C.E offers their exhibitors the chance to meet with qualified buyers from all around the world. Through the International Hosted Buyer Programme sponsored by Turkish Airlines, exhibitors will find a platform where they can meet with the most suitable professionals.



To be announced

Hosted Buyer Qualification Criteria

Size and frequency of events organised

Geographical Representation

Potential for future business in the Baltic Sea region meetings industry


Frequently asked questions
  • Travel insurance
  • Private transfers
  • Hotels and flights upgrades
  • Additional nights’ accommodation
  • Personal expenses

The Terms and Conditions of the Hosted Buyer Program require Hosted Buyers to attend ten (10) Pre-Scheduled Appointments with exhibitors per day of attendance.

There will be an opportunity during your hosted buyer application form to indicate your interest in one of the post -event tours.


We will be welcoming up to 50 hosted buyers.

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