AIT Expo returns with its 2022 edition, for the 9th consecutive year and will be welcoming up to 150 hosted buyers!

After a long time of covid problems in the international tourism market, the 9th Athens International Tourism & Culture Expo 2022, in physical version, is a vehicle for the international promotion of the Greek tourism and will continue the efforts, as every year, to support incoming tourism.

The exhibition will offer a unique opportunity to all participants to make new contacts, engage in new projects and discover new destinations in Greece.

Exhibition Focus

  • Cultural Tourism
    The international recognition of the Greek History and Culture consists a great pole of attraction for International Tourism in Greece. The Exhibition will promote Greek Cultural treasures internationally and will evoke great tourist interest. Exhibitors for Cultural Tourism will be mainly Ministries, Regions, Municipalities and Organizations of Cultural Tourism and Cultural Enterprises. They will present dynamically our Cultural Tourism and our Museums with paintings and copies of statues of each region.
  • Online Tourism
    We know that due to the pandemic, the online systems havecovered much of the tourism market options. The choice of destination, accommodation and transportation is made mostly online by the tourists themselves, along of course with the traditional sales channels of travel agencies and accommodation. The online systems will be dynamically displayed by exhibitors covering the entire tourism cycle.
  • Gastronomy
    The products and flavors of Greek cuisine are globally famous and for the majority of tourists the choice of a destination is undoubtedly combined with gastronomy. Exhibitors from all gastronomy branches will participate in the Exhibition, presenting tasteful samples of dishes and drinks.
  • Alternative Tourism
    The importance of alternative tourism in the tourism development of Greece is profound and definitely on the rise. The exhibition will feature many areas of our country that offer great natural beauty, local culture and opportunities for many types of alternative tourism.

150 International Hosted Buyers from 50 countries will be hosted in the exhibition for b2b meetings with the exhibitors

The Hosted Buyers will be selected based on a strict quality criteria coming from, Tour Operators, Travel Agencies, MICE and Associations that cover all areas of tourism.


If accepted to the programme, and depending on your buyer status, you will receive the following benefits:



Athens historical city-center tour


Gastronomy Athens walking tour


Athens Riviera tour





This year’s exhibition will be held at Zappeion Megaron, in the heart of Athens!

Hosted Buyer Qualification Criteria

Size and frequency of events organised

Annual events budget

Level of purchasing / decision making authority

Locations of events organised


Click on the personalised link below to begin your application. Please take the time to fill in the application form carefully. Your registration will then be validated by external qualifiers and the organisers.


Frequently asked questions
  • Travel insurance
  • Personal transfers outside of the official schedule and show dates
  • All food and beverage expenses
  • Hotel and flight upgrades
  • Additional hotel nights and hotel extras (e.g. room service, mini bar)
  • Travel changes or additional costs incurred for travelling outside of scheduled rotation
  • Personal expenses

There will be an opportunity during your hosted buyer application form to indicate your interest in one of the post -event tours.

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