The digital age
With technology pacing rapidly shaping our everyday lives and consumers’ habits & behavior, businesses are bound to adapt in order to survive and flourish.
Internet
The widespread adoption of Internet technology has created a number of new companies in industries that did not exist 20 years ago, and most companies that did exist 20 years ago are incorporating Internet technology into their business operations.
There are 3.95 billion Internet users in the world as at June 2018. This is compared to 3.7 billion Internet users in 2017.
With a $205 billion Internet ad spend compared to a TV ad spend of $192 billion, global Internet advertising spend exceeded TV advertising spend for the very first time in 2017.
More people access the internet on a mobile device than they do on a desktop computer. In 2017, the mobile internet usage was 58.9% and this figure is expected to grow to 61.2% in 2018.
Content Marketing
Content marketing isn’t optional anymore, especially for online businesses. If you’re not producing a steady stream of relevant, valuable content, you don’t have a chance of being successful.
The most popular content marketing strategies include – blogging (65%), social media (65%), and case studies (64%). Adding to that, 78% of B2B buyers use case studies when researching purchases, followed by white papers, webinars, e-books, and third-party analysis reports.
Blogging continues to be the number one marketing strategy (according to 45% of marketers polled). 81% of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
81% of online consumers trust information found on blogs. In fact, 61% of U.S. online consumers have made a purchase based on blog recommendations.
SEO
Google now processes over 6,586,013,574 search queries a day worldwide. 15% of those queries have never been searched for on Google before.
75% of people never scroll past the first page in search results and 80% of people ignore Google ads, despite the jump Google ads are expected to see this upcoming year.
By 2019, it is estimated that there will be 224 million digital shoppers in the United States alone.
71% of all buyers start with generic unbranded searches.
Social Media
People spend an average of 2 hours and 15 minutes per day on social media networks.
Over 200 million people use Instagram Stories each month.
You cannot run a successful online business without using social media. Just over two years ago, Shareholic revealed that almost a third of all referral traffic was from social media.
Know your customers
identifying and relating to your audience and their needs
Advanced Customer Analytics
Communicating your reasons for creating content, identifying the risks involved, and shaping your vision of what success will look like
Customer Journey Mapping
Identifying the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. It also should outline the obstacles and opportunities you may encounter as you execute your plan.
Robust buyer personas
This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like.
Intelligent customer engagement
you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.
Customer triggers
This should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.
Boost your online presence
digitizing your business
Creating Unique Content
Communicating your reasons for creating content, identifying the risks involved, and shaping your vision of what success will look like
Enhancing SEO
Identifying the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. It also should outline the obstacles and opportunities you may encounter as you execute your plan.
Email Marketing
This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like.
Optimizing your website
you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.
Developing your app
This should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.
Fulfill your potential
CONTENT MARKETING STRATEGY
Formulating your business case for innovation with content marketing
Communicating your reasons for creating content, identifying the risks involved, and shaping your vision of what success will look like
Developing your business plan for content marketing
Identifying the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. It also should outline the obstacles and opportunities you may encounter as you execute your plan.
Creating your audience personas and content maps
This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like.
Communicating your brand story
you characterize your content marketing in terms of what ideas and messages you want to communicate, how those messages differ from the competition, and how you see the landscape evolving once you have shared them with your audience.
Selecting your channel plan
This should include the platforms you will use to tell your story; what your criteria, processes, and objectives are for each one; and how you will connect them so that they create a cohesive brand conversation.
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