June 26 & 27 - Olympia, London
the meetings show 2019
EXHIBIT WITH US
Exhibit at The Meetings Show and put your company in front of thousands of key MICE buyers, 79% of whom attend in order to source new suppliers for their upcoming events.
The Meetings Show is the premier MICE exhibition in the UK. In its seventh year, the show has matured, becoming firmly established in the industry calendar.
The 2019 show aims to deliver 900 – 1000 Hosted Buyers. In addition to the Hosted Buyers that attend the show there are also in the region of 1200 other buyers from London and the surrounding areas in attendance.
This large high-quality audience of UK buyers makes the show an unrivalled platform for companies wanting to target the UK market.
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The Meetings Show is the only show in the UK with a hosted buyer program, delivering hundreds of pre-qualified buyers to take part in over 10,800 pre-scheduled appointments over the two days of the show.
Buyers originate from sectors including corporate meeting and association planners; venue finding, event management and marketing agencies; company executives; executive assistants; the not-for-profit and public sectors.
Our reach to the UK outbound MICE Market
The hosted buyer team are in regular contact with high level MICE buyers and in 2018, over 55% of our hosted buyers placed more than 11 events per year outside of the UK.
The British Meeting & Events Industry 2016/2017, where The Meetings Show was listed as the number one visited trade show by UK MICE buyers, reported the average group size for a main event was 276 pax, staying for 3 nights (short-haul) with an average 24-hour delegate spending rate of £167 GBP. This demonstrates one “average” meeting could be worth a minimum of £138,276 GBP to Impressive World’s MICE partners and local economy.
Meet Your Target Audience
The Meetings Show is centred around the hosted buyer programme that proactively brings national and international MICE buyers to the London exhibition.
Delegates on the Hosted Buyer programme meet the strict qualifying criteria including level of purchasing authority, annual budget, number of events held annually, and business conducted inbound and/or outbound.
Once buyers are recruited and qualified, The Meetings Show will “host” them at the event by taking care of their flights (or other travel methods) and accommodation. In return, buyers commit to attend pre-scheduled appointments with the exhibitors they are genuinely interested in meeting through a buyer-driven diary system.
CO-EXHIBIT with Impressive World
We shall be sharing our booth at The Meetings Show 2019 with those of you looking to boost your presence, without imploding your budget, providing a cost-effective platform to target UK buyers from the corporate, agency and association sectors.
- Networking opportunities – Welcome reception / TMS partnership events
- Higher number of pre-scheduled appointments booked
- Increased visitor buyers
- Investment in HB team from the wider Travel and Meetings portfolio within Centaur, with a specific focus on individual HB delegate recruitment.
- Investment in visitor marketing, specifically for secondary buyers
Impressive World Pavilion
The below visual can be fully branded and each pod can hold graphics for each partner.
The above is based on a minimum of 5 exhibiting partners and equates to 3 square meters each, including:
2018 Buyer demographic
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